Model, magazine editor, fashion entrepreneur, cultural curator, publicist, photographer, and now president and COO, Whitney Marston Pierce, or Whitney Fierce in her DJ life, is a ‘brand boss for a better world,’ which she denotes as her personal slogan.

Her newest project is the brand Synergic, and her goal is to introduce the doctor-designed mood boosting blends into her beloved music and nightlife communities, so that you can get hyped without murdering your insides. Acting behind the scenes, balancing brain function to adjust and fix rather than cover up underlying issues, Synergic proposes a solution to your drowsy days and sleepless nights.

Flaunt spoke with Whitney about Synergic, her DJing, and the intersection between the two.

Tell me about Synergic, its goal, its purpose, how it works…

Synergic is really interesting because, and I don’t want to sound too pitchy, but I don’t come from a supplement world. I come from a marketing and music background, so it is really out of left field that I ended up here, but, very long story short, I tried the products and they work. And that is why I am part of the company.

The whole idea is that we target functional needs, for example, ‘I am tired. I want something that will make me not tired.’ ‘I am unfocused. I want something to make me focus.’ And so we only have 4 products, and those are Energy, Focus, Sleep, and Calm. So we have activators and deactivators. So they can either help you become more engaged and focused, or quite the opposite. But at the same time they are designed to work together as well, which is super cool. My favorite is taking a Calm and a Focus, and it works as ADD medication for me, which is exactly why I accepted to work at the company. I got so much work done that I could not afford for them to go out of business.

Each of the ingredients work on their own, but they also are designed to make each individual ingredient work better together with the grouping. A fun example of that is that 4 of our ingredients in the supplement are the Energy blend, which is all about producing dopamine, so it actually affects the underlying chemistry rather than ‘here, have a bunch of caffeine!’ It actually helps you feel better. It’s a happy energy.

What makes it different from other wellness brands?

The thing is that you can just feel it. It’s not a vitamin that you take every day for 3 months and then your focus is slightly better. This shit is like, ‘Girl, it’s working.’ I had a friend that I asked to try the sleep ones one time and he took two, just the serving size, and slept for 18 hours, and he hadn’t slept for more than 6 hours in 5 years. I was like, ‘Both sorry and you’re welcome?’

I feel like a pusher when I talk about it because I get so excited but the thing is, internally in the company, we’ve thought about how to talk about it, because i love figuring out how to talk about products in a way that makes it authentic, but I am like, ‘I don’t know this shit is magic.’ For a while we were using the phrase, “Science that feels like magic.” But it is also really funny because being a supplement we are governed by the FDA, so we need to be really careful about what we say. So science that FEELS like magic, it is not magic.

What is the intersection between music/festivals/djing and wellness? And what are you doing to connect the two?

We are working with a lot of folks in the music industry because, of course, that is where I come from, and it is a really cool way for you to unwind with a Calm, or get hyped with an Energy, without murdering your insides. And definitely with the shift of consciousness and self-care that came with Covid, and was brewing already, it is nice to have a non-alcoholic, non-drug alternative. Because all of our stuff is made out of aminos, it is nothing crazy. It is aminos, vitamins, and we have some nootropics, which is minimal, and herbs. I was never a supplement person, or even a vitamin person, but after trying these I was like ‘oh shit.’

We’ve actually sponsored a couple of music festivals too, and what was really interesting was that one whole festival was non-alcoholic. They did not sell alcohol. Obviously they did not sell drugs, but they had cocktail alternatives, nutrition bars, and supplements. And they had sound baths and yoga. And I know that is very LA, but I feel like it is becoming more global. I am from LA, so I can say that.

Sitting in the music industry and nightclubs and festivals, I feel like having a healthy but still fun alternative is really important. Sobriety can feel boring, and I am not saying be sober, but drink a ton and then take an Energy, and that’s way better than Redbull or worse things.

Being a DJ my whole idea was: make people feel good, and it is similar in that way. I mean as a DJ you are more the conductor and reacting to energy and vibes, but this stuff can produce good vibes. And having been in the music industry for so long, I know people either burn out, get sober, or die, like those are your 3 options in nightlife. There are very few people who can maintain a healthy relationship with nightlife in the long term, but this is a good option to help you do so. Granted I am not trying to breathe anybody else’s breath right now, like have fun at your club, I will send you drugs. I think actually physically feeling good about yourself in that kind of space is really important. And feeling confident and calm. As cool as drugs are, and they are very cool, they are not great for you. It is not an attainable relationship. So having a natural alternative, and being able to bring that into the community is a gift. Like let’s feel better together.

How did you go from being a DJ to working for Synergic?

My personal tagline is ‘Brand boss for a better world.’ That describes me. So I have actually accidentally been in marketing since I was 15 years old, not for real, but now looking back I am like, ‘Oh I was writing ads for my mom’s boyfriend’s hotel when I was a kid.’ In my previous life, and still now in some ways, I am a consultant. I go into a company and tell them how to look cool, which is great because right now looking cool is being good to the environment and being good to yourself. Because we are in the middle of a capitalist hell-scape, I want to make sure that the people selling our shit are trying to be good at least. And then I think, also, when you look further back, that has been a thread through my whole clientele. I always want to move the brands into a place that helps the world and helps people, so I think that’s maybe a product of my wild crazy life. Having been all over the world and having experienced a lot of different people and places, I just want to preserve the beauty that I have been a part of for the future. Because shit is cool but we are breaking it at warp speed.

What are some cool things you have coming up?

One cool thing that I could mention is that we have ambassadors, and we work with folks in the music community and influencers, of course. But one of my favorite people and one of the most important people in the LA nightlife community is Mr. Koolaid, and he is an incredible DJ and he actually legitimately started the LA rave scene. He fully started Electric Daisy Carnival in a warehouse in the early 90s. And he actually became a nutritionist, and when I came into this company I was like, ‘Hey, can you try these out?’ And it was so funny because his first response was ‘the label doesn’t say I should take this with food but now I feel like I should take it with food.’ [Laughs] Like this shit works. And it’s amazing because he was Venus’ and Serena’s chef and is all over the world, but he’s also an amazing DJ and producer, so it’s been really fun to reconnect with my roots in the music industry. So we are working with people like him and Lee Renolds, who is the head of Desert Hearts, which is a Burning Man camp. And just a handful of DJs that are established and it’s so amazing to work with these people I’ve looked up to within my music career.