WHENSMOKECLEARS | "It’s Giving Renaissance" Fashion NFT Video

WHENSMOKECLEARS launches their new collection, “It’s Giving Renaissance,” as a fashion video NFT in partnership with NFT marketplace Glass. In a move to spark conversation about the taxing nature of fashion shows, both fiscally and emotionally, the brand doubles down on a new form of ownership, wherein the designers are in full control. 

Originally debuted gorilla-style on a truck outside Spring Studios, the four-minute fashion video embraces innovation in the digital and fashion spaces, and the ways these complement one another. The pieces go beyond the typical athleisure of WHENSMOKECLEARS, opting instead for a range of coats, suits, dresses and jewelry pieces.

This wasn’t a one-off either. WHENSMOKECLEARS designer Thermal Taveras and Glass co-founder Dayo Adeosun plan to release videos to educate the wider fashion community on the value of NFTs in creating and blending physical and digital experiences, in full embrace of the industry’s move towards Web 3.0.

Below, WHENSMOKECLEARS shares some BTS shots of the making of the “It’s Giving Renaissance” video. 

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BTS photography by Yenga and Noel