Fred Segal debuts VOILÀ LES HÉROÏNES
by Tyler Mazaheri
Photo courtesy
This Thursday (June 20) retailer Fred Segal will debut, VOILÀ LES HÉROÏNES (a.k.a VLH), a scarf brand founded by 16-year-old Danielle Hoppenheim. After undergoing a 13-hour brain tumor surgery, Hoppenheim would wrap vintage scarves over her shaved and scarred head; in this way, the scarves became flags, marking found beauty in life’s difficult and dark moments. To share this same spirit with the rest of the world, VLH is launching a line of “Italian 100% pure silk scarves, hand designed in Montreal and made in Italy, woven by artisans in Como.” A heroine in her own right, the brand name is perfectly emblematic of the VLH brand’s mission— “here come the heroines.”
Photo courtesy
Fred Segal on Sunset currently stocks the brand which introduces VLH’s human/social impact program: VLH Creative Studios. Portions of the proceeds from sales will go towards launching a free digital scarf design platform.