Ultravision: Prada 365's Fall/Winter 18 Campaign

To launch their Fall/Winter line of 2018, Prada announces Ultravision, a fluorescent, eye-catching series of photographs that set the tone for what's to come. Shot at the Fondazione Prada Torre in Milan the images are simultaneously elegant and otherworldly with clothing so neon you may need a pair of sunglasses if you want to take a second glance. The contrast between the angular staircases and inky skyline of Milan with a line of clothing pulsing with energy is futuristic and leaves us craving more.

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Written by Lotus Kaufman

Photographed by Willy Vanderperre