TAG Heuer x Alec Monopoly

by Agathe Pinard


Street Artist Alec Monopoly and Miss Universe 2014 Paulina Vega unveiled two new TAG Heuer timepieces on December 7 at the gallery space above the TAG Heuer Boutique, in the very heart of Miami Design District. This is the second time Monopoly has worked with TAG Heuer, the collaboration first came together in 2016 when the artist was announced as the Swiss watchmaker’s Art Provocateur at Miami Contemporary Art Week. On that occasion, Alec Monopoly tagged the TAG Heuer boutique. A year later, his artwork was featured on a TAG Heuer special-edition watch for the first time.


Two new special edition watches were unveiled at the event. Original and colorful, these TAG Heuer Formula 1 and Carrera wristwatches feature the little banker wearing a red bandana over his face and throwing green cash across the dial. Alec Monopoly’s instantly recognizable signature is found in the background in yellow, blue and red.

Both timepieces are available for sale now on tagheuer.com.

Photos courtesy of TAG Heuer