June 30, 2022

Prada | Fall/Winter 2022 Womenswear Campaign

by Sheila Pippin

Prada’s new collection of Fall/Winter 2022 Womenswear is a celebration of the human experience and the ability to tell stories. A cross-generational casting of women highlights the importance of showcasing humanity’s individuality.

Photographed by David Sims, the Italian luxury fashion house’s campaign spotlights actor Hunter Schafer. Accompanying the actor are models from the Prada Fall/Winter 2022 runway show including Loli Bahia, Sora Choi, Kendall Jenner, Liya Kebede, Amanda Murphy, Kai Newman and Lina Zhang.

Each photograph is a stunning portrait capturing the unique story of each woman. With each portrait comes a still-life. While each still-life appears abstract, the accompanying paintings are tailored to each woman’s story. A window into their emotions, memories, and personality, the new campaign from Prada is a study into the depth of the human experience.