Prada Cinéma Evolution | Digital Eyewear Collection

As of June 29th, Prada has launched their digital sunglasses and eyewear project, Prada Cinema Evolution. The digital campaign, posted to the official website and social media, is a strong example of the cinematic style central to their focus. The new collection is inspired by the dreamlike qualities in film and concentrates on the multifaceted female identity -- with an added taste of irony. 

The campaign allows for cinematic dreams to run wild and for personal reflection to take place in a way that is both exciting and unanticipated. The styles are contemporary and new but by no means unsophisticated. You can expect the iconic Prada design with a large frame front and bold metal elements. 

Prada

Written by: Louisa Solarz