Polaroid Now: The History and Future of Polaroid Photography Book

Polaroid has announced an exciting new book launch, Polaroid Now: The History and Future of Polaroid Photography published by Chronicle Chroma. The book features a variety of works by photographers using Polaroid cameras to celebrate the history and development of the brand. There are over 200 images within the book that showcase the many ways in which the Polaroid can capture a moment as well as photographs by celebrated individuals such as Andy Warhol, David Hockney, and Chuck Close and essays by Steve Crist and Polaroid’s Chairman of the Board, Oskar Smolokowski.