Persol | 'Drive, Within' at the Edition
by Madeleine Schulz
Persol launches their new collection and accompanying campaign, ‘Drive, Within'. The brand enlisted three contemporary creatives to feature in both new styles and updated archive pieces. Celebrity tattoo artist Dr. Woo, French singer-songwriter Soko, and photographer and motorbike enthusiast Dimitri Coste don three iconic models in and around Hollywood.
To celebrate the launch of the campaign, Persol and Dr. Woo hosted cocktails at The Edition to toast to the new collection. Guests included Patrick Schwarzenegger, Gavin Leatherwood, Rainey Qualley, Bec Adams, Myles Hendrik, and Madison Love.
