Miu Miu | 'Always New, Always Miu'

by Constanza Falco Raez

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Miu Miu’s new ‘Always New, Always Miu’ campaign celebrates the Chinese New Year with a forward thinking attitude. Looking upon a world reinvented afresh—if one thing could be forever new, what would you want it to be?

Featured actresses Qiu Tan, and idol Yifan Zhang, and models Gu Xue and Yuru Zhang embark on this next chapter proposing a fearless search for the new, focusing only on what is to come.

In 2021, Miu Miu looks to bright and optimistic prospects, where everything is hope, novelty and excitement.

The Miu Miu girl looks ahead.

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