Matthew Dear / "New Breed" / A Collaboration for the new Ford Mustang Mach-E

by Julia Smith

FLAUNT_MATTHEWDEAR_3.jpg

For decades, music and cars have been honed and mastered in the city of Detroit, Michigan. American music producer, electronic avant-pop artist, and cherished Flaunt alum, Matthew Dear, a Michigan local, exemplifies this in his new track, “New Breed”, which comes about in a collaboration with Ford. This hypnotic ,electronic-pop arrangement samples the oscillations that emanate from Ford’s upcoming all-electric car, the Mustang Mach-E.

Mustang has a long, interconnected history with music, beginning with Chuck Berry’s ode to a cherry-red number in “My Ford Mustang”, followed by hits like Wilson Pickett’s 1966 track “Mustang Sally”. Now, the synth-heavy effort adds to the lineage.

FLAUNT had the opportunity to interview the artist about his latest creation and working with Ford to create this unique mix, as the artist and the iconic motor company are no doubt looking to the future.

Has any musician ever remixed a car? “New Breed” is a testament to the sacred relationship between driving and listening to music. Using signature sounds found within the all-electric Ford Mustang Mach-E, musician Matthew Dear produced a track that deftly moves through peaks and valleys, hugging the curves of an aural road you hope never ends, swiftly revving toward a magic-hour horizon. Watch how it came together here: http://ford.to/MDNewBreed Electric vehicles are virtually silent. When we created the Mustang Mach-E, Ford engineers worked with sound designers to create futuristic propulsion noises that enhance the driving experience. We sent those sounds to critically acclaimed electronic musician Matthew Dear with a mission: Remix the Mustang Mach-E and create an original song. The all-electric Ford Mustang Mach-E sounds like a sci-fi fantasy – so much that it inspired a Detroit-based electronic music artist Matthew Dear to transform its sound into song. Inspired by classic ‘80s sci-fi cinema, Ford sound designers worked with the studio Ozone Sound to craft electronic oscillations that emanate in and outside of the Mustang Mach-E while the vehicle is in motion. That piqued the interest of Dear, a founding member of world-renowned electronic music label Ghostly International. Dear used the synth-heavy sounds to create “New Breed,” a hypnotic electronic arrangement that’s distinctly Mustang Mach-E. “The idea of remixing the sounds from the Mustang Mach-E was immediately interesting because I’ve always considered myself to be a ‘sound tinkerer,’” said Dear. “But after I got to actually hear and experience the digital propulsion sounds that Ford created, I was sold on the project. The sounds are cooler than I thought they’d be — cinematic and sci-fi — and all the noises the car makes have a sense of modern musicality. Creating “New Breed” was a new experience and I think the song — like the car — takes its passengers on a voyage.” Since its debut, Mustang has been synonymous with music, inspiring songs throughout the latter half of the 20th century. With “New Breed,” Mustang Mach-E ignites a new generation of Mustang in music. Give the track a listen and see how Ford and Matthew Dear made the piece a reality by watching a short documentary here. Matthew Dear’s “New Breed” is now streaming on Apple Music, Spotify, Deezer, YouTube or where you listen to music.

Was it difficult to come up with a beat for the sound of the Mustang Mach-E?

Every song, remix or project always starts with a big fat question mark. Where do I go today? Once I received the sounds though, I have to say it became clear rather quickly what the car sounded like which direction I should go in.

What inspired the lyrics for this song?
I relied heavily on the drive modes of the car for the lyrics. I had to cheat a little and use them as place holders to get the pen rolling. I didn’t think Ford would mind given it was a remix of their car. 

FLAUNT_MATTHEWDEAR_2.jpg

What is "New Breed" about and are you excited about its release?
New Breed is about change. A change of pace, a change of experience; a new way to look at something once familiar but now different when under a new light. The shift in my own personal life goals and abilities in the past few months seemed to fit well with the change in direction for the Mustang at this particular time. 

What was your experience like working with Ford?
To be completely honest, it was one of the easiest collaborations I’ve ever done. I’ve done remixes for independent labels or friends that felt more rigid and taxing of my liberties as an artist. Hats off to Ford for allowing me the freedom to take this where I thought it needed to go. 

How do you feel joining this heritage of musicians that have worked with Mustang?

Pretty damn good. 

What inspirations did you pull from Detroit Techno for this piece?

About as much as I do every time I’m in the studio. I wouldn’t be doing what I do without the legacy crafted by so many talented Detroit artists. I can’t escape that influence whenever I work. 

When do you feel the most invincible?

When I’m creating without self prejudice, and hitting the nail square on the head.

FLAUNT_MATTHEW_DEAR_1.jpg