by BJ Panda Bear

Longchamp introduced their latest offering, the Longchamp LGP monogram to much funfair with an exclusive pop-up at the Westfield Century City at The Atrium. The collection gathers together the Warholian spirit of pop art with the nuances of the German Bauhaus movement. Graphic and loud the print’s color ways in black, red, neon yellow and white make for a subtle yet distinct statement piece perfect for the streets. 

Stephanie Disegni CEO of Longchamp USA spoke on what makes LA perfect for the pop up“The casual, chic, spirited vibe of LA with its big city cool made it the perfect destination to launch LGP with its modern, graphic black and white print. The space at Century City was a blank canvas where we could play with the concept and full expression of the collection.”

Check out the Longchamp LGP pop up at Westfield Century City at The Atrium until June 21st

10250 Santa Monica Blvd, Los Angeles, CA 90067