LOEWE x On | Limited Edition Capsule Collection
by Vanessa Blasi
The Swiss performance brand, On is partnering with LOEWE for a limited edition capsule collection to be released on March 10, 2022, portraying an exhilarating new perspective for modern adventure. Sharing a vision for sleek comfort and weightless fashion, LOEWE and On reimagine the outdoor experience to be boundless and exciting with a new line of shoes and apparel.
This collection displays LOEWE’s newest editions of On’s signature Cloudventure and Cloudrock performance shoes that will be available in five colorways—Gradient Khaki, Gradient Grey, Gradient Blue, Gradient Orange and Space Blue.
Along with the vivacious color scheme, these shoes contain On’s iconic technologies made for outdoors, including the Missiongrip rubber outsole and the Speedgrip mid-sole hidden plate.
With a shared value of designing sustainable fashion, both brands are working toward creating a cleaner future with this capsule collection. Other featured garments include weather adaptable running pants and temperature regulating performance T-shirts, each with special performance elements and recycled materials.
