Hugo X BAPE | Capsule Collection Release
by Chloe Cussen
HUGO and Mr. Bathing Ape released a joint capsule collection and brought their unique styles to their collaboration. This collection connects Tokyo streetwear with Berlin fashion and successfully unifies each brand’s signature patterns and colors.
The collection is made up of hoodies, coats, hats, sneakers, socks, shirts, shorts, and various accessories. The clothing features the BAPE logo and camouflage print as well as HUGO’s trademark red coloring.
HUGO and BAPE announced their new collaboration in a virtual setting at the ComplexLand event in the metaverse. At this event, the brands hosted a pop-up store where customers were able to shop in the metaverse and buy HUGO X BAPE clothing for their avatars. The collection is now available at BOSS and Saks Fifth Avenue stores.