H&M Love for All Collection

by Jake Carver

The Love for All collection is H&M’s second release in support of the LGBTQ+ community, headlined by the Stay True, Stay You campaign. The campaign features actress and activist Laverne Cox, internet phenomenon Rickey Thompson, influencer Shannon Beveridge, and lifestyle bloggers Brock Williams and Chris Lin. 10% of each sale will be donated to the United Nations Free & Equal Campaign, which champions for equal rights and fair treatment of the worldwide LGBTQI+ community--what’s there not to like?

The collection is designed to spread a message of individuality, diversity, self-confidence, and equality. Each piece is a vivacious and modern, featuring a motif to the iconic LGBTQ+ rainbow. Silhouettes range from cropped and boxy to body-hugging and sporty, while key pieces include a retro bodysuit with rainbow wings, a multi colored sequin top and shorts, and a rainbow mesh t-shirt complimented with a rainbow nylon zip up jacket.

Take it from Laverne Cox: “I’m really excited to be a part of this campaign, celebrating an incredible community that I am so thankful and proud to be a part of.”

H&M Love For All- Flaunt (6).jpg

The pieces will be available online and in stores beginning May 30th.