by BJ Panda Bear

Taking on the spirit of the backstage world territory of festivals, clubbing, and gigs, Gucci and Creative Director Alessandro Michele have tapped artists and musicians to produce original works for their digital channel. Altogether 12 musicians were paired with multidisciplinary creatives in the worlds of photography, illustration, video, and graphic design to create the new project. The collaboration yields results that are as distinct as their creators, yet still carrying a through line of the Rock n Roll rebel spirit as well as the lush colors that have come to be definitive of Gucci’s identity.  The grouping of artists are listed below:

Alex Cameron (in collaboration with Jemima Kirke and Jack Ladder);

Yves Tumor (with Jordan Hemingway);

Curtis Harding (with Matt Correia and John Zabawa);

Amyl and the Sniffers (with Jamie Wdziekonski)

Cole Alexander of Black Lips and Crush (with Ariana Papademetropoulos);

Lou Doillon; Jehnny Beth (with Johnny Hostile);

Kikagaku Moyo (with Alessio Vitelli);

Weyes Blood (with Taylor Giali);

Populous (with Odd Arts),

Connie Constance (with Sophie Jones and Morgan Benjamin);

Merry Lamb Lamb (with Somewhere Nowhere Studio).