Gucci | The New Blue Canvas Bag

Fashion house Gucci has announced its new GG blue canvas bag, which calls back to its roots in a blue-and-beige monogrammed pattern. The new bag and its campaign brings the past to the present, as the bag and many Gucci products resemble the luggage that a young Guccio Gucci handled all day as a bellhop. The blue-and-beige colors gives a revamp to Gucci’s own Ophidia line, including a duffle bag, trolley, garment bags, and backpacks. The campaign video, titled “A World In Blue,” will never let you forget who the bag is coming from, as the Gucci logo is visible everywhere: on chairs, tables, wallpaper, and even a cake.