Gucci Arcade | Gucci, Meet Video Games

by Jake Carver

Gucci, long known as one of the premier fashion brands in the world, has decided to conquer a new industry: video games. Well, sort of. Gucci Creative Director Alessandro Michele has always had a vision of innovative and eclectic storytelling, and the birth of the Gucci Arcade feature in the Gucci App is but another brilliant creative foray.

Gucci Arcade includes two games: Gucci Bee, where the player must navigate the titular bee through maze levels, and Gucci Ace, inspired by table tennis. The games are stylized to reflect the past and future of video games, respectively. More additions to Gucci Arcade will arrive in the coming months.