FARFETCH | Launches New Concept Retail Series FARFETCH BEAT

by Sheila Pippin

Customers on FARFETCH Limited now have access to an exclusive new concept retail series FARFETCH BEAT featuring exclusive collaborations with fashion’s leading creators and curators. The luxury fashion e-commerce platform’s new series will offer rare luxury pieces with a unique story behind them. Working with the most forward-thinking creators in fashion today, BEAT is forming an international community of creatives in fashion to produce luxury pieces that cannot be found anywhere else. 

The first partnership in the series, between designer label Peter Do and New York concept store and brand Opening Ceremony, is a celebration of Opening Ceremony’s 20th anniversary. The collection features three different takes on the iconic OC varsity jacket. Numbered to reference their limited quality, each jacket will come with a cardholder hidden in the jacket pocket and packaged in an exclusive Opening Ceremony x Peter Do tote bag. 

As Opening Ceremony Co-Founders and Creative Directors Humberto Leon and Carol Lim said, “For us, Peter Do exemplifies the best in New York fashion today, and we found so much similarity in how our shared Asian heritage informs everything we both create. The Peter Do team inspires us with their incredible design skill and knowledge. We’re so excited we finally get to collaborate with our friends on this fresh take on our beloved varsity jacket.” To purchase one of these exclusive varsity jackets, visit FARFETCH BEAT online and stay tuned for more exciting collaborative collections.