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Earth Day | Wardrobe Reality Check
by Morgan Vickery
Left to Right: Lily Cole, and Arizona Muse.
Celebrating the 50th Anniversary of Earth Day, Vestiaire Collective, the leading global fashion resale platform, continues its mission to educate and inspire its community around environmentalism. With the help of the Ellen MacArthur Foundation, Vestiaire challenges us to be more conscious of our wardrobe choices through its new initiative, ‘Wardrobe Reality Check.’
Rarely do we stop and think, "How does this garment impact the Earth?" when shopping for a new pair of jeans. But this is the precise question Vestiaire encourages to motivate consumers out old habits to build a more sustainable wardrobe.
"I'm so proud to be able to launch the 'Wardrobe Reality Check' challenge with such an amazing group of truly inspirational women from around the world." Fanny Moizant, Co-founder and President of Vestiaire Collective, comments. "Together we hope to inspire fashion lovers across the globe to take this moment to reassess their wardrobe choices and collectively drive much needed meaningful change in the way we consume and think about fashion."
Vestiaire also teamed up with fashion eco-activists Steph Shep (Co-Founder of Future Earth), environmental activists and models, Lily Cole & Arizona Muse, and more in the larger 4-step challenge, #FashionShouldFeelGood campaign.
Photography by Tom Craig