Dior | J’adore J’adore Life is Gold

by Sam Franzini

The House of Dior has launched a new holiday campaign, ‘J’adore J’adore’. It features their iconic fragrance being held by hands with gold slogans about the shoot’s theme, “Life is Gold.”

Dior makeup Creative & Image Director Peter Philips designed the gold tattoos as a recreation of their 1999 campaign featuring Carmen Kass, and they’ll be in select stores starting this November. The fashion house worked with Brigitte Neidermair to shoot the images, which feature models in gold garments showcasing the luxury of the tattoos and fragrance bottles.