Âme Opens Flagship Boutique in Soho
by Sophie Lee
Elinor Avni, Creative Director of Âme
Among the many luxury-lined streets of Soho, fine jewelry brand Âme, celebrated the opening of their flagship, NYC storefront. The brand is seeking to change the way shoppers experience IRL browsing, by curating a custom boutique experience. The store is lined with glass display pods, and is designed to play on visitors’ physical and emotional senses. True to the Soho scene, it is all wrapped up in classic New York style, with industrial-chic steel paneling and mirrored walls.
Âme describe themselves as “diamond industry disrupters.” They source only lab-grown diamonds, in an aim to be conscious of the increasingly limited resources our planet has to offer. The sleek, modern pieces they sell are meant to enhance the individuality and personal style of everyone who steps through their door.
Those wishing to visit Âme’s new boutique can find it on 132 Spring St.
Photo credit: Ben Rosser/BFA.com